Fears about the impact AI will (and already is) having on creative industries pervade more and more discussions in the copywriting world. In response, some scramble to learn as many AI tools as they can with a stoic shrug and “if you can’t beat them, join them” attitude. Others cling on for dear life, closing their eyes and hoping it will go away. The bravest among us stick to their guns, certain of their worth in spite the changing reality. Whichever camp you’re in, AI isn’t

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